MEDIA RELATIONS
INTRODUCTION
In today’s business environment, knowing how to effectively engage with the media is essential for building and maintaining a positive image.
Our Media Relations course is designed to equip companies with the skills they need to effectively manage their media presence.
By taking this course, the participants will learn how to develop effective communication strategies, handle media crises and build strong relationships with journalists and the media.
WHO IS THE PROGRAMME DESIGNED FOR?
- Communication directors and managers
- Public relations and marketing professionals
- Corporate speakers and representatives
- Employers and entrepreneurs
- Human resources teams
DURATION
Two 4-hour sessions.
All programmes can be customised to meet the client’s needs, with options to extend or shorten the duration as required.
CONTENT
- How to design clear and effective messaging for the press.
- Managing media relations.
- Handling interviews and enquiries.
- Media crisis management.
- Building strong and lasting relationships with journalists.
- How to become a trustworthy source of information.
- Communication strategies in crisis situations.
- Practical case studies of successful crisis management.
METHODOLOGY
This is a predominantly practical course to ensure participants gain a full and applicable understanding of the concepts.
- Key and strategic theoretical concepts applied to practical exercises.
- Interactive exercises to develop practical skills where participants are placed in situations that represent real-life situations, including TV studios, radio studios and auditoriums for press conferences, among others.
- Case studies: Analysis of real-world examples to highlight good practices.
- Mock interviews and crisis management scenarios to apply what the participants have learnt in a controlled environment
- Personalised feedback: Assessment and individual feedback to improve each participant’s performance.
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