The best corporate podcasts of 2025
In 2025, corporate podcasts have established themselves as one of the most solid channels for brand building, generating trust, and positioning expert knowledge. Especially in B2B and institutional environments, audio allows for the explanation of complex realities with depth, time, and credibility.
However, not all podcasts created by companies can be considered true corporate podcasts. The difference lies in the strategy, the editorial focus, and long-term consistency. For this reason, before diving into specific examples, it is important to clarify which criteria define the best corporate podcasts of 2025.
What we mean by a corporate podcast
A corporate podcast is an audio channel driven by a company or institution with a clear strategic objective, going beyond the direct promotion of products or services.
A well-designed corporate podcast can serve to:
Position expert knowledge
Strengthen the employer brand
Explain the evolution of a sector
Generate conversation and critical thinking
Communicate values, culture, and impact
The branded podcasts that have worked best in 2025 do not try to sell, but rather provide real value to the listener and build brand reputation in the medium and long term.
Methodology and sources used
To prepare this selection, the following criteria have been taken into account:
- Continuity of editorial and recent activity
- Consistency between content and brand positioning
- Educational or thought leadership approach
- Narrative quality and professional production
- Strategic use of audio within corporate communication
As a sectorial context, studies and trends published by leading organizations such as Edison Research and the Content Marketing Institute have been reviewed, which highlight the growth of audio as a channel of trust and engagement in corporate environments.
Reference corporate podcasts in Spain
BBVA – Learning Together
One of the most consolidated branded content projects in the Spanish market. In 2025 it remains active, with episodes focused on education, knowledge, and values, and a clear commitment to audio as a strategic brand channel.
Santander – Smart Talks
Corporate podcast from Banco Santander focused on innovation, economy, and digital transformation. 1 A solid example of content aligned with corporate positioning and the generation of expert thought.
Telefónica – Tech Talks
B2B project focused on technology, cybersecurity, and digitalization. It stands out for its educational approach, its regularity, and its ability to explain complex topics in an accessible way.
EOI – Blink
Institutional podcast of the School of Industrial Organization (EOI). It uses audio as a training and positioning tool, with content on business, innovation, and talent.
Santalucía – Boost Podcast
Linked to the company’s entrepreneurial and innovative ecosystem, with a narrative focused on impact, innovation, and entrepreneurship.
Corporate and institutional podcasts in Catalonia
Catalonia has consolidated itself as a particularly active territory for B2B corporate and institutional podcasts, with projects linked to innovation, economy, and the public sector. Companies, universities, and entities have committed to corporate podcasting in Catalonia as a channel to explain their impact, generate knowledge, and reinforce their positioning, especially in industrial, technological, and cultural sectors.
Vall d’Hebron Institute of Oncology – Cancer 360º
Càncer 360º has been a benchmark for corporate podcasts in Catalonia in 2025. Driven by the VHIO, it stands out for its rigorous and accessible dissemination, and for its ability to generate trust and institutional reputation through audio.
Reference corporate podcasts in LATAM
BBVA – Compass
BBVA’s corporate podcast in LATAM, active in various countries and focused on financial education and economic dissemination with a regional approach.
Telefónica Movistar – Coffee with Entrepreneurs
Podcast focused on entrepreneurship, innovation, and business, with editorial continuity and a clear orientation towards the Latin American business ecosystem.
Endeavor – Innovators
Project driven by Endeavor, a key organization in the entrepreneurial ecosystem. A clear example of a LATAM corporate podcast based on institutional thought leadership.
Accenture – Hacking the Future
Corporate podcast focused on technology, the future of work, and digital transformation, with an informative and strategic approach.
What the best corporate podcasts of 2025-2026 have in common:
The analysis of these cases allows us to extract clear lessons:
The podcast is a strategy, not a one-off action.
Consistency is more important than virality.
The value lies in the content, not in self-promotion.
Audio works especially well for complex topics.
Credibility is built with time and consistency.
The best results come when the podcast is integrated into a global communication and branding strategy.
Corporate Podcasting and Training: The Role of Radiofònics
For many organizations, the challenge is not deciding whether to make a podcast, but rather how to do it well. In this context, Radiofònics supports companies and institutions in:
Strategic design of corporate podcasts
Podcast creation courses for companies, institutions, and internal teams
Corporate communication training for spokespeople and internal teams
Podcast production for companies in a professional studio
Creation of branded audio content with journalistic criteria
The goal is not just to record a podcast, but to use audio as a real tool for communication, positioning, and reputation.
Conclusion
The best corporate podcasts of 2025 are not the most promotional or the loudest. They are the ones that understand audio as a channel for value, knowledge, and honest conversation with their audience.
For companies committed to solid, long-term communication, podcasting is no longer a trend: it is a competitive advantage.